The girls have limited chances to work with other producers, and even if they do, YG has the ultimate power to choose what music to release. It doesn’t help that TEDDY produces nearly all of BLACKPINK’s music, leaving him responsible for their lack of musical growth. With competing groups like TWICE and newer groups like IVE and NewJeans constantly offering fresh sounds and ideas into the ever–evolving K–Pop industry, there is no excuse for BLACKPINK to stagnate artistically. Rather than providing anything new to the table, they offer us more of the same in BORN PINK, completely with prolonged hiatus in between. However, with a whopping 32 songs throughout their six–year career, including solos and collaborations, TEDDY’s statement feels like a slap in the face. TEDDY famously said in the BLACKPINK: Light Up The Sky Netflix documentary that the group is “very particular with what put out” and acknowledges that fans wanted more music from the group. With the two–year gap, it is a perfect period for potential growth or possible experimentation.
This trend is very concerning for this rising K–Pop group. Instead, we should be alarmed at the group’s hard steer into the Western market and their lack of creative growth, signs of the group slowly losing their K–Pop identity. However, given that the album is mostly in English and consisted of only eight tracks, the wait was not worth it. BORN PINK presents new material that the world was dying to hear. It was high time, however, for the group to make a proper comeback with original music.įinally, after two years of long and agonizing wait, we’ve reached the end of the long hiatus. Likewise, Lisa embraced her Thai and hip–hop roots through the self–titled “ LALISA” and “ MONEY.” In addition to new music, the girls made occasional appearances through their fashion brand sponsorships - Rosé with Yves Saint Laurent, Lisa with Celine, Jennie with Chanel, and Jisoo with Dior. Rosé showed the world her girl–with–a–guitar persona through “ On The Ground” and “ Gone,” both of which she co–penned. 2021 spawned two solo releases from group members Rosé and Lisa with –R– and LALISA, respectively. Of course, the group didn’t actually disappear off the face of the planet. In the K–Pop world, it’s unfathomable for a group, assuming they’re not suffering from low popularity or management issues, to wait two years for a comeback. Their last album, aptly titled THE ALBUM, was released in October 2020.
However, for the last two years, the biggest girl group in the world has not, in fact, been in your area. “BLACKPINK in your area!” goes the group’s mantra.
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